Copper Dinosaur Appears in Aberdeen Shopping Centre

Wednesday, December 5, 2018

Welcome to Jurassic nark: Coppersaurus “unearthed” as UK grows frustrated with prehistoric broadband

A copper dinosaur has been unveiled at Aberdeen’s Union Square shopping centre as part of a national broadband campaign.

The Coppersaurus is touring the UK as part of the CityFibre’s national campaign to make “misleading broadband adverts extinct”.

It will be making its way to the Bon Accord Centre tomorrow.

Will Brayne, director of marketing and communications at CityFibre, said: “The Coppersaurus represents the UK’s neglected digital infrastructure and its equally redundant advertising rules. Copper is masquerading as fibre across the UK, leaving us stuck with a relic from the past rather than focusing on the digital connectivity of the future.”

The Coppersaurus at Union Square in Aberdeen

At present, the UK’s advertising rules – enforced by the Advertising Standards Authority (ASA) – do not require advertisers to distinguish between full and part fibre services.

The city has been selected as the first location in Scotland to benefit from a complete full fibre transformation as part of CityFibre’s strategic partnership with Vodafone, which aims to deliver full fibre to five million homes and businesses by 2025.